Pre Production is where we get all our ducks in a row. Even the simplest of productions can have many moving parts. Each needs to be considered, logged and scheduled, which can help save you time, money, and resources during the project.
Working with you to break down the script, secure dream crew, scout locations, write a storyboard, cast the video, rehearse, schedule the shoot and formalise distribution plan.
Pre Production moves the project into the next gear following the green light contract sign-off. Your time-bound project outcome is now on the clock. Information obtained from the initial creative process stages ensures the appropriate resources are attached to your project to support and accelerate the joint creative approach. A producer will be assigned to manage the project working with a single client point of contact with complete project visibility. This will assist in moving the project along on time, coordinating the many moving parts, and deal with tight deadlines that require client decisions.
- Storyboard – visual mockups/mood boards, script outline.
- Video structure – style of film concept.
- Shot list – shooting plans – explanation and details of the production time, logistics and budget.
- Production roles and responsibilities.
- Scout locations/filming permits/pre-shoot recce.
- Source actors/models/ wardrobe-costumes/voice-over.
- Travel and accommodation.
We partner with you to support your script’s creative concept and character design. Creating a storyboard assists in bringing your words visually to life and helps to signpost the audience’s key takeaways from the video.
- Write conversationally – you want the script to match how the video subject is to speak.
- Write for the audience and platform – age, sexual idenitfication/industry etc.
- Keep it conversational – add humour/tone inflexion accordingly.
- Script every single word. Without your message fully documented its tough to communicate it as clearly and concisely as possible.
- Keep it brief, short, crisp sentences – shorter videos can be more compelling than longer videos.
Whatever your story, the way you tell it makes all the difference.
What is the “different” you want people to feel?
After they’ve finished watching your video, what do you want viewers to do? Is your call-to-action explicit – stated clearly and in detail, leaving no room for confusion or doubt?